Survival of the Fittest
The Outer Layer
Nicole Parker, director of sales and marketing for Dri Duck Traders, Overland Park, Kan., noted that outerwear buyers are often active outdoorsmen and women. "In my experience, the industries that are most likely to purchase outerwear include transportation, automotive, agricultural, manufacturing and energy," she said. These winter-weather workers need outerwear that keeps them warm without limiting their movement. Parker suggested cotton canvas with high-twist yarns and anti-abrasion/waterproof soft shell as sturdy materials for outerwear. She also stressed the durability of the new material flex fleece. "Flex fleece has a three-layer construction that combines a flexible and breathable membrane with two layers of anti-pill fleece for wind resistance and maximum durability," Parker explained.
- Companies:
- Dri Duck Traders
- Tonix