Survival of the Fittest
Wong also mentioned a perennial trend to be mindful of: electronic additions. "Outerwear with a media pocket (a pocket with holes for the ear pieces to go through so the wearer can easily access their device) is also on the rise due to the gaining majority of people owning smart phones and MP3 players," she said.
In addition to capitalizing on trends, getting the most out of your jacket orders involves bundling. "To maximize any jacket sale, it is important to suggest a cap or knit hat," said Parker. "Hats are a smaller investment, but have maximum marketing punch in terms of corporate identity and number of brand impressions." Ultimately, it is about showing your clients and their end-users why those jackets, hats, gloves, etc. are necessary to improve their professional and personal lives. "Selling any kind of apparel to the promotional products market, it is important to convey lifestyle, to paint an image of how the item can be used in everyday life," said Parker. "Make it relatable to the customer's goals and the sale will come."