Survival of the Fittest
Suppliers are combining
performance-ready
and durable jackets to appeal
to active, outdoorsy
end-buyers this winter
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Florence Wong, public relations and marketing associate for Tonix, Fremont, Calif. mentioned poly-microfiber as another leading jacket material. "Poly-microfiber is a new generation, soft shell fabric that is supple and smooth to the touch and is also extremely quiet (no crinkly, 'swishy' noise associated with nylon)," she explained.
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- Companies:
- Dri Duck Traders
- Tonix
E
Colleen McKenna
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