Work Smarter, Not Harder for Nonprofitsa
NEED A LESSON in stretching a dollar? Look no further than the nonprofit sector. Because these organizations rely so heavily on the kindness of strangers, each has become adept at making ends meet, not to mention, moving the world with precious few hands on deck.
Despite meager budgets and a lack of
manpower, however, many nonprofits are
seeking outside help to properly position their efforts. According to Daniel Welborne, vice
president, promotional products for Dayton, Ohio-based WorkflowOne, “I will say nonprofits have learned marketing plays a critical role in promoting awareness and generating financial
support for their cause.” For a sector with such inherent financial resourcefulness, promotional
products often can achieve big returns—the items pack a double punch as both thank-you gifts for
benefactors, as well as branded merchandise that can be sold for profit. To get every penny’s worth for a
fundraising promotion, read on for seven tips for
more effective partnerships.