Work Smarter, Not Harder for Nonprofitsa
6) Know that branding matters. “Fundraising exists in a fiercely competitive playing field, with many organizations reaching for the same limited bucket of funds,” Welborne said. “Having a memorable brand with a high degree of awareness is critical to the fundraiser’s success.” Since branding is pretty much the name of the game when it comes to promotional products, it only seems natural that these items are especially effective within the sector, particularly for donor
recognition initiatives (see tip seven).
7) Up the ante whenever possible. Shorma
discussed a “donating with pride” campaign she worked on for United Way in which a thermal mug was printed with “I proudly support the United Way.” While this type of messaging goes a long way to get a nonprofit’s mission in the public eye, this particular gift program went the extra mile. Not only were prospects given the opportunity to personalize their gift with a dry marker, but the United Way gave away a free mug to first-time donors and anyone who increased his or her donation by $10, Shorma explained. This tactic was implemented at a local company, where, “So many people were getting mugs, writing their names and decorating them with the markers, that everyone wanted one,” she said. “That [extra] $10 times 200 people, brought in $2,000 more dollars, just in that one business,” Shorma affirmed.