Swatch Sticks to Plastic Smart Watches
Swatch Bellamy smartwatch; Image via Fortune
To avoid competing with Apple, Switzerland's Swatch Group has decided to steer its focus toward its plastic smartwatch technology.
"It's not that we have nothing in the pipeline—we are a huge producer in every segment in every category," said Nick Hayek, chief executive for Swatch, according to MarketWatch. "But let's keep it at Swatch. When it is really biting there, there will be others waiting in line at Swatch Group. For the moment, we focus on Swatch."
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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