Sweating the Details
Well, a ton may be an exaggeration, but the point is that careful design is required for any great thing, no matter how simple, be it scrambled eggs, or, say, sweatshirts and fleece.
Fitting in
The retail sector may be seeing more diverse and ornate designs in sweatshirts and fleece here and there, but on the promotional side of things, style is still very much sticking to the straight and narrow. “We do not see a lot of unique style treatments for fleece,” said Lori Anderson, marketing manager for River’s End Trading Company, Hopkins, Minn. “Keeping a style basic lends itself better to a colorful, interesting logo and doesn’t compete with it.” Anderson did mention, however, a few design elements currently popping up. “Some minimal style treatments you see today are different colors inside the hood or tipped color on the cuffs. Lace-up hoods are also popular as well as the front muff pockets.”
- Companies:
- Anvil Knitwear