Sweda Launches New Apparel Categories
Sweda Company LLC, City of Industry, Calif., announced a new apparel initiative for 2019. It includes made-in-America basics under the Basecamp brand label, with a portion of the proceeds being donated to fund the Warrior Spirit Retreat, a place where warriors learn to heal the physical and mental wounds of military service. Products available are made in the U.S., as well as from U.S. fabrics sewn in Mexico for fast custom-color, silhouette and private-label capability by the largest vertical factory in the U.S.
In addition to the Basecamp brand basics, Sweda announced an exclusive partnership with Mill42. A staple in the surf and skate business, Mill42 can be seen and worn by brands like Volcom, Vans, Quiksilver, Billabong, DC Shoes and New Balance.
Sweda will also offer apparel from key retail brands like Adidas, Oakley, Champion, Columbia, Tommy Hilfiger, Calvin Klein and Burnside, along with basic brands Gildan, Hanes, Jerzees, Anvil, Bella+Canvas, Next Level, American Apparel, Comfort Colors, Comfort Wash, Augusta Sportswear, Badger Sportswear, Independent Trading Company, J America and MV Sport.
“With imprint locations in California, Ohio and Kentucky, we look at this opportunity as a one-purchase-order, one-freight-charge and one-contact convenience for our customers,” said Kellie Claudio, senior vice president of sales and marketing for Sweda. “After years of planning, we are certainly ready to enter this category. Offering complete event packages from bags to rags, Sweda is making the distributor search a one-stop solution. I am over-the-moon thrilled about this category addition! It is like coming home to my apparel roots!”
For more information on Sweda, visit www.swedausa.com.