Sweet Nut Tree's Larry Robbins Releases New Music Video
Larry Robbins, proprietor of food manufacturer Sweet Nut Tree, Toledo, Ohio, has just released a music video featuring his alter ego, the Singing Nut Man. The video, titled "Mixed Nuts," is the second in what is now a Singing Nut Man series. Robbins wrote and performed the musical score for the video, and he portrays the film's starring character.
"Mixed Nuts" is the fictional story of two lovesick fellows struggling to choose between multiple love interests. As the tongue-in-cheek storyline unfolds, it's increasingly unclear whether each man's affections are directed toward the various women in his life, or toward a wide variety of edible nuts. As one of the love-torn characters, the Singing Nut Man narrates the ironic story through song.
Robbins developed the Singing Nut Man persona as a way to promote Sweet Nut Tree, a leading food gift supplier that sells exclusively to the promotional products industry. He wrote his first song, "Sweet Nut Tree Blues," a few years ago, and he began performing the number at trade shows to attract traffic to the company's booth. He later recorded that song and filmed a video to broaden its reach.
"The primary purpose of both songs and videos is to market Sweet Nut Tree," Robbins said. "However, a personal underlying purpose is to tap my inner musician."
A former professional musician, Robbins worked his way through college as a singer. He appeared in bars and nightclubs throughout Ohio, performing cover songs at night and on weekends. In those days, he sang vocals and played guitar, and his only accompaniment was a portable drum machine.
"That's a really tough way to make a living," Robbins recalls about performing on the road. "There's nothing more depressing than singing to a room full of lonely business people in a hotel bar on a Thursday night. It's not what I'd call a lively or engaged audience."