SURVIVAL OF THE Fittest

For end-buyers outside the office, in a similar move, L.A.T Sportswear has added a longer juniors style, as well as a three-quarter sleeve
V-neck, Anastos reported. “In this particular market [juniors], the fashions are getting longer in length and this product will help address those fashion concerns,” she added.

3) New embellishments. The call for higher
style options goes beyond even the fabric and cut of the T-shirt. Creativity in imprinting is growing in popularity, bringing new logo ideas and incarnations
into the market. “Rather than just putting a
company name in regular bold letters on a regular T-shirt, [end-buyers] are now using sublimation,
discharging, crazy foil treatments and crazy
embellishments,” Shafigi said.

Advancements in decorating technology mean higher-quality logos, greater use of metallics as well as the addition of rhinestones, grommets and nailheads. “There are so many new ideas the printing market is using and it’s turning these tees into something everyone wants to wear,” he added.

With all these developments, and more on the horizon, promotional wearables suppliers and
distributors can be sure the T-shirt will continue to grow and change in order to meet the needs of an increasingly retail-conscious industry.