• Small in size so that the product can fit in a purse, briefcase or pocket, making the product convenient to take everywhere.
• Belt clips are an ideal feature because they not only increase usability, but also help the advertised message be seen by more people, improving its advertising value.
• Products that work with cell phones, smartphones and other popular devices will be seen by consumers as most useful and will thus have the greatest perceived value.
• The product must be seen as a useful item. Consumers are no longer interested in electronics for novelty appeal.
Claudio also made this suggestion, "Think about where the product will be stationary. [With the] printing on the front of it, anyone coming into your office will see the logo so constant and continuing marketing value occurs. If the printing is on the back, you will be the only one seeing a corporate logo."
Consider too how an end-user wants the imprint to appear on the product. With a high level of sophistication inherent in the product, a high level of sophistication should also be considered when branding it. Coburn explained this concept. "With electronic devices, there is a need for white space. An imprint should be big enough to grab attention, but on an electronic item a gigantic imprint is going to make a product look clunky and will reduce its perceived value, she said. "Ask for imprint size options when you can from suppliers to make sure your electronic product promotion looks classy."
Know The Trends and Instructions
Do you feel like there is a lot to keep up with here? That's because there is. "The electronics market is very volatile," noted Claudio, "Change doesn't happen seasonally. It happens daily. What we merchandise today as being new and fresh will certainly become old hat very quickly, which is why we are balancing on the edge of new technology every day by analyzing how long the life will be of our prospective new products."