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Sean Norris
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Selling apparel is completely different than selling hard goods. Yes, the general "sell solutions, not products" advice still applies, but there's so much more to consider when purveying apparel. What sizes do you need? What decoration works on polyester versus organic cotton? Should you do unisex or companion pieces? What is "burnout" and why is it so popular? To answer some of your questions about selling wearables, Promo Marketing reached out to some of the industry's leading apparel suppliers. Here's what they had to say.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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