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Sean Norris
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ON SELLING OUTERWEAR
"When looking for promotional outerwear, distributors should pick a wearable that yields great and lasting imprinting results—a product that your end-user will not throw in their closet after wearing just one time. This may mean re-evaluating the line between what's the most cost-effective and what will bring your customer a greater return. Using trending styles and a higher quality product from a brand your end-user identifies with will deliver a garment that consumers will want to wear, in turn increasing exposure for your customer's promotional campaign."
- Christian Cochran, wholesale representative, American Apparel, Los Angeles
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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