Take It from the Top
ON OUTFITTING MEN, WOMEN AND CHILDREN OF ALL SIZES
"Keya products are made from ring-spun cotton that provides a comfort level enjoyed not only by printers, but by end-users as well. Our 5.3 oz. adult crew neck T-shirt comes in 16 colors and is available in youth sizes XS to XL, adult S to 5XL and adult long-sleeve S to 3XL, making it great for programs that need to outfit all ages, sizes and genders."
- Greg Brown, senior vice president of sales and operations, Keya, High Point, N.C.
ON PROVIDING SAMPLES
"We encourage the distributor to let us produce a spec sample for their presentation at no charge. There is no better way to close a headwear sale than to lay a completed product on the client's desk. You have taken much of the decision-making out of the process and in most cases shortened the selling cycle considerably."
- Joey Rohrer, assistant division director, Paramount Apparel International, Bourbon, Mo.
ON ECO-FRIENDLY APPAREL
"Eco apparel is a great option for the right market. It's important to realize that these items are usually at a higher price point than your basic pieces. With that said, it is also important to understand what your customer is looking for in order to find what will meet their needs while staying within their pricing guidelines."
- Ashley Nielsen, marketing coordinator, S&S Activewear, Bolingbrook, Ill.
"Branded, decorated apparel increases the resell value. Today, heat printing allows you to decorate a variety of products including the latest performance wear, jackets, bags and more. Increasing in popularity are special-effect logos in glitter-flake, hologram, flock and reflective, which really make any logo stand out."
- Mary Blondell, promotional product manager, Stahls' ID Direct, St. Clair Shores, Mich.