By
Sean Norris
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ON FABRIC CHOICE
"It is important to identify the right fabric for the right task.Technological advancements in fabrics offer features that will result in your customers' complete satisfaction."
- Eric Rubin, president, Blue Generation, Long Island City, N.Y.
ON CLIENT BUDGET CONCERNS
"Even when the customer says she or he is on a budget, always show all three 'good,' 'better' and 'best' polo samples. Most times you will sell the 'better' or 'best.' The feel and brand names can sway the game. Upsell your customer by reminding them that the staff they uniform should be identifiable from the front or back—recommend they decorate both sides."
- Mary Ellen Nichols, MAS, director of marketing communications, Bodek and Rhodes, Philadelphia
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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