Take Me Out to the Sales Game
6 tips for scoring big with your next game-day promotion
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1. Entertain the Crowd
Spectators' reasons for attending a game can be summed up in one word: entertainment. "We look for products that are going to add to our overall entertainment at our games and events," said Kris Koch, manager of McKechnie Field for the Pittsburgh Pirates/Bradenton Marauders, a Pittsburgh-based minor league baseball team. Koch noted that the promise of a giveaway product can help attract spectators. "We look for products that are going to further entice our fans to purchase tickets, but we also want to make sure they receive that giveaway item," he said.
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Kelly Sheridan
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