Take Me Out to the Sales Game
2. Look and Learn
Sometimes the answer to your marketing problem is right in the neighboring ballpark. When asked about exploring new product ideas, Koch mentioned the benefit of checking out other sports teams. While they're competitive on the baseball diamond, other teams are helpful when it comes to sharing marketing strategies. "In our industry we communicate very closely so we can find out what products/giveaways are working in each other's ballparks," Koch noted. He added that it's common practice for marketing departments from opposing teams to share ideas and spread knowledge of what works and what doesn't. Consider doing some research in a local stadium next time you're stuck on promotion or product ideas. You could walk away with a plan for your next big promotion.
- Companies:
- Jetline