Take Offense
Don't run for cover--keep advancing for a big sales score in 2009
By
Lisa Leitch
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How to do it? Here's your playbook:
1. Sell solutions.
Don’t just sell promotional products, sell promotional solutions that will help your clients grow their business. Industry surveys have shown advertising specialties provide a better cost-per-impression ratio than most other advertising media including magazines, newspapers, radio and TV. So, when your clients say they have decreased their marketing budgets, take the opportunity to educate them on the value and power of your promotional solutions.
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