5. Offer promotional specials.
Present something more valuable to inspire your customers to buy now. Promotional suppliers are extending great promotional offers, clearance and special deals to help you and your clients.
6. Invest in your sales skills.
Now more than ever, you have to be more strategic, proactive and compelling to influence your customers and prospects to want to do business with you. This is the opportunity to hone your selling skills and transform your approach from transactional selling to positioning yourself as a promotional sales expert. Build your confidence, create a positive attitude, and most importantly, be optimistic.
7. Collaborate with customers.
When you co-create solutions with your clients, they are more apt to buy. Engage them in the selling process and ask them more questions to really understand their business needs, as opposed to just their promotional needs. Here are a few questions that will open up the conversation and provide clues, allowing you to understand them better and facilitate the collaboration process: What are the biggest challenges in your business? What are the biggest challenges in your role? How will you increase business this year?
Lisa Leitch, CSP, CAS, is a strategist, speaker and coach with Teneo Results who specializes in the promotional industry. She works with sales teams to transform the way they are selling and achieve more in their life. Check out Teneo’s new Sales Revolution Interactive Group Coaching program at www.salesrevolution.ca.