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Until we live in a Utopian society where we remain untouched by life-threatening conditions, there will always be a need to find a cure, to spread awareness, to connect. In turn, Americans have built a diverse, multibillion dollar industry by volunteering their time and money to drive attention to important causes. We are all familiar with their efforts (e.g., runs, walks, corporate events). The media floods our television sets and Web browsers with breaking news. Friends saturate our inboxes with emails directing us to their personal fundraising page. Whether it's something close to our hearts, a sense of obligation or just plain guilt—we donate. After all, every dollar counts.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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