Taylor Swift, Apparel Brands Criticize Alibaba's Anti-Counterfeit Efforts
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AAFA, which represents more than 1,000 clothing, shoe and lifestyle brands, sent letters to the U.S. Securities and Exchange Commission and the Office of the U.S. Trade Representatives in April, following stalled talks with Alibaba. AAFA estimates intellectual property theft on the U.S. fashion industry totaled $68 billion in 2013. Juanita Duggan, AAFA CEO and president, demanded a more transparent plan that is driven by certified brand owners in the letter sent last week.
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- Companies:
- American Apparel
E
Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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