To trade show or not to trade show?

To Trade Show...

Peter Herz, Jornik Manufacturing, Stamford, Conn., www.jornik.com

Every year, we look at the schedule for the following year’s trade shows to see if there are one or two we can cut. We mull it over and, after a very short while, decide there is no better and economical way to see all those distributors within a two- or three-day time frame. It’s a chance to be reacquainted with old friends, and meet and greet new ones. It’s always great to put a face with a name and a voice. We can always count on getting some quality time with our current and new distributors. Trade shows definitely help cement relationships.