To trade show or not to trade show?
That is the question. Below, two suppliers make convincing cases.
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The other benefit of trade shows is how much we learn from our distributors. We have learned that distributors want easy online order tracking, humans answering the phone (not automated attendants), simple product and theme search capabilities on our Web site, notification when samples are shipped, and many other details that have helped us along the way. Also, trade shows give us the opportunity to get feedback on products we are considering for the future, so quite often we use the shows for market research.
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- Companies:
- Del Rey Nut
- Jornik Manufacturing
Jennifer Hans
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