The 2016 Top 50 Distributors: No. 2, Proforma
Each year, Promo Marketing provides the definitive ranking of the Top 50 Distributors in the promotional products industry. For the next two weeks, we will be counting down the top 10 distributors of 2016 with exclusive interviews featuring the CEOs, presidents and owners of each company. Check back each day for more updates on the biggest companies in the industry. The full Promo Marketing 2016 Top 50 Distributors list will be published on Tuesday, May 30 and in our May issue.
No. 2: Proforma
Answers provided by Greg Muzzillo, founder of Proforma.
Promo Marketing: What led to your company’s success in 2015?
Greg Muzzillo: We are extremely proud of all the sales achievements of our owners and sales reps in 2015. We are especially excited about the record number of Million and Multi-Million Dollar Club members we inducted this year, with nine first-time Million Dollar Club members, 18 first-time Multi-Million Dollar Club members, two Five Million Dollar Club members and three 10 Million Dollar Club members. There is no single key to the success we achieved in 2015, but our continued dedication to helping our owners build great businesses is what sets Proforma apart in this industry.
PM: What goals do you have for your business for 2016 and beyond?
GM: Our goal for 2016 and beyond is to help our owners achieve their dreams and live amazing lives. We achieved more than $500 million in sales in 2015 and we are pushing toward our first billion-dollar year. We will do it the same way we achieved our first half-billion [dollars] in sales—by adding, developing and delivering the best distributor resources through the best distributor model in the industry. Only Proforma provides a blueprint for success for every member of the Proforma family, and we are very excited about the new initiatives we will be rolling out in 2016 to help in that mission.
PM: What challenges do distributors face in the promotional products industry? How can they solve them?
GM: The biggest challenge distributors face is themselves. So many people in this industry are caught up in the hustle of the day-to-day work that they don’t take the time to step back and really look at where they want to go in their businesses and why. Once you know your “why,” the rest becomes much easier. And it’s not just about the money—I’m talking about the real reason you are in this business. Then your definition of success can become a reality if you focus on the only four true wealth-building activities: adding new customers, selling more to existing customers, hiring sales reps and acquiring your competition.