I Would Walk 500 Miles
If we were to count the miles traveled by a hiker who walked the Appalachian Trail, from Georgia to Maine, they would clock 2,178 miles. The average walker in the Susan G. Komen 3-Day for the Cure walk would hit 60 miles. If we measure the miles walked by the average American adult each day, however, the number dwindles to about two miles, or 4,000 steps.
You may be thinking to yourself, "That sounds pretty good." Unfortunately, it's not. Those 4,000 steps merely account for those walked from the car to the office, from the workstation to the cafeteria and from the office back to the car.
In 2006, the North American Association for the Study of Obesity reported 64 percent of American adults were classified as being overweight or obese, and this is not a new trend. Former Surgeon General C. Everett Koop founded the Shape Up America! program in 1994, and since then the program has adopted a fitness benchmark for Americans: to walk 10,000 steps a day, every day.
Taking and tracking 10,000 steps sounds daunting, but there's a little device that makes this large task more manageable. "A pedometer is a product that people love to receive and use, and more people are using pedometers now that the weather is starting to change," said Pete Catone, business development representative for Polyconcept North America, New Kensington, Pa., parent company of Leed's, Bullet and Journalbooks/Timeplanner Calendars. "People are taking walks at lunch or walking with a child or pet when they are home." For a distributor, all of that walking represents a prime opportunity.
A Step in the Right Direction
There are numerous reasons to sell, and markets suited for, pedometers. For an easy example, take a look at a local gym—you'll notice it's more empty than normal, and not because people are becoming more lazy. According to Sandra Coburn, marketing supervisor for Ariel Premium Supply, St. Louis, gyms and health clubs are another victim of the recession.