I Would Walk 500 Miles
The biggest trend in exercise this year requires
nothing more than your feet and a pedometer
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Taking and tracking 10,000 steps sounds daunting, but there's a little device that makes this large task more manageable. "A pedometer is a product that people love to receive and use, and more people are using pedometers now that the weather is starting to change," said Pete Catone, business development representative for Polyconcept North America, New Kensington, Pa., parent company of Leed's, Bullet and Journalbooks/Timeplanner Calendars. "People are taking walks at lunch or walking with a child or pet when they are home." For a distributor, all of that walking represents a prime opportunity.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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