The Booze Cabinet
In the simplest scientific terms: "No open beer = No drinky beer." Stay on the right side of this equation with promotional beer and bottle openers.
Answers and insights by: Jim Wysopal, CEO for Openers Plus, Calif.; Jeffrey Lee, MBA, vice president for StopNGo Line/Golden Applexx Co., City of Industry, Calif.
Ways to Use
Jeffrey Lee: Check and also see if [the client] has any events in the pipeline. Some of our opener pieces have been used as invitations, with the event invitation on one side, and the sponsors on the backside.
Jim Wysopal: Our mini bottle shaped opener. We go through millions of units per year. This opener is an exact miniature of the branded beer, so these bottle openers can be used with any event, all year long.
JL: One of our most popular items is our Paddle Style Stainless Steel Bartender's Bottle Opener. I believe the reason this is one of our best-selling items within the beer/beverage industry is because of price point, advertising message space and practicality of use. … Also, we have found out that this opener is a bartender favorite! They love how [the] low profile the opener sits within their pockets, as well as how the perfect length of the opener allows the back loop to stick out of their pockets for easy handling.
On Working with Beer/Beverage Companies
JW: Don't waste time on going to bars for bottle opener sales. The big brand beer companies give them bottle openers for free.
JL: When working with beer/beverage companies, take into consideration that there are plenty of breweries and microbreweries out there to cater to as well. … Another good idea is to also cater towards beer/beverage distribution companies. They may be more inclined to do some promotional advertising with the bars/restaurants they cater to. That would differentiate them from the competition who may not offer a promotional item when purchasing two kegs of your favorite brew.