The Brand Activation Association Announces the Creation of the Licensing Council
Designed to educate and promote licensing.
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- Support the growth of the licensing discipline and its use as a marketing tool
- Encourage participation from BAA members as well as marketing professionals interested in joining BAA
- Serve as a beneficial brand activation resource to BAA members
"There is a growing presence of intellectual property usage in promotions ranging from sweepstakes to incentive programs. Licensing can be a very important part of the brand activation process and we believe our membership can greatly benefit from this new resource," said Bonnie Carlson, BAA president and CEO. "We are delighted that Russ Brown, a long-time BAA/PMA member, and long-term licensing executive for brands as well as entertainment properties, has agreed to chair this council."
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