The Chest Acquires WoodCo
Washington, Missouri-based The Chest announced today that it has acquired promotional products supplier WoodCo, also of Missouri. "WoodCo offers a variety of magnetic products as well as laminated paper products," said Mary Dobsch, president of The Chest. "Their line will be an excellent complement to The Chest's."
All of WoodCo's products are made in the USA, specifically in Washington, Mo. WoodCo will retain its brand name within The Chest as an additional product line.
Along with representing and selling the product line, The Chest will retain the experience of WoodCo's Darryl Haddox to help ensure a smooth transition into selling the line. Haddox, who has spent more than 35 years in the promotional products industry, will become the national sales manager at The Chest.
The Chest, known for its specialty packaging and custom boxes, has seen substantial growth in sales in 2011. "After this year resulted in over a 12 percent sales increase from 2010, the timing is ideal to acquire a product line that will round out our already diverse product offering, giving us a presence in the magnetic and laminated paper product field. The WoodCo line was designed to sell marketing solutions, not just promotional products, so we are thrilled to represent a product line that fits so well into our company's standards of products and will help us better fulfill all of our customers' needs," said Dobsch.
The WoodCo Line can now be found through The Chest's website, www.chestinc.com. WoodCo items will also be featured in the 2012 The Chest catalog and at all 2012 trade shows.