The Cool Crowd
CHEERS TO LOGOS
Product: The Here's-To-You Plastic Wine Glass from Bay State Specialty Co. The SAN plastic glass holds 6 oz. and is dishwasher-safe.
Use: Summer taste-off festival and local restaurant
Case study: Each year a popular coastal town holds a summer festival. They close off the main streets along the beach and local restaurants and businesses set up booths to share their products, food and drinks. This event is for 21+ so they are able to serve beer and wine. A local, high-end restaurant printed their logo on these wine glasses and gave them out to people that stopped by their booth to try the top four wines they were promoting, along with samples of their top-selling foods. The restaurant logo was printed on one side, and the name of the festival was printed on the other side. The customers could keep the wine glasses as a keepsake.
- Provided by Sarah Sumner, sales and marketing coordinator for Bay State Specialty Co., Middlebro, Mass., (866) 947-6708
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