The Cool Crowd
TOUGH PROMOTION, EASY SELL
Product: The BBQ Cooler from Logomark. It features a 9" grilling area, an insulated cooler bag and a 39" adjustable and removable strap. The 600D polyester, PEVA-lined bag offers a 4x3" imprint area on the top pocket.
Use: Sale online and at a traveling outdoor competition
Case study: Tough Mudder was looking for outdoor items for their upcoming events. They wanted items that were unique and geared towards the type of people who participate in their tough events. Logomark provided its award-winning Vignettes to give them many ideas for outdoor coolers, bags and drinkware. Tough Mudder chose the BBQ Cooler as one of their items along with other bags and coolers. They loved the unique combination of cooler and BBQ and the item is now on their online store. This item along with others will be repeat orders for their many events this year.
- Provided by Beth Scott, marketing manager for Logomark, Tustin, Calif., (800) 789-4438
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