The Cool Crowd
We decided to switch up this year's beverage insulators section to include coolers and travel mugs. These three seemingly different products actually appeal to similar markets—people on the go. Here are nine ways to use promotional beverage insulators, coolers and travel mugs for everyone from construction workers to office employees.
KEEPING IT LOCAL
Product: The Oli 16 oz. Tumbler from AdImages Drinkware. The double-wall acrylic tumbler has a twist-on lid and matching straw. 11 color options are available.
Use: Thank-you gift for students
Case study: A distributor's client who works with students and grad students of startup companies wanted to encourage those students to "Keep it in Minnesota" or "start a new business in Minnesota". The client was looking to spend between $3.00 and $5.00 for a thank-you to special people who helped with various projects. The client chose the Oli 16 oz. Tumbler. A variety of colors were chosen and imprinted with the "Keep it in Minnesota" Logo. Students and others that worked on the project were presented with a tumbler as a thank-you for their efforts.
- Provided by Marie Garcia, administrative assistant for ADG Promotional Products, Hugo, Minn., (800) 852-5208
Next: Summer camps
CAUSES & CAMPS
Product: The Therm-o-snack from Bag Makers. The 8x7x12" bag is made of nonwoven polypropylene and features a 5x7" screen print area. It comes in eight different colors.
Use: Fundraiser and camp giveaway
Case study: Here's a project we did that involved a camp for kids with cancer. Not only did each of the kids get this lunch tote, but also many more were sold beforehand as a fundraiser to help fund the camp.
- Provided by Christopher Duffy, senior vice president of marketing for Bag Makers, Union, Ill., (800) 458-9031
Next: Outdoor festivals
CHEERS TO LOGOS
Product: The Here's-To-You Plastic Wine Glass from Bay State Specialty Co. The SAN plastic glass holds 6 oz. and is dishwasher-safe.
Use: Summer taste-off festival and local restaurant
Case study: Each year a popular coastal town holds a summer festival. They close off the main streets along the beach and local restaurants and businesses set up booths to share their products, food and drinks. This event is for 21+ so they are able to serve beer and wine. A local, high-end restaurant printed their logo on these wine glasses and gave them out to people that stopped by their booth to try the top four wines they were promoting, along with samples of their top-selling foods. The restaurant logo was printed on one side, and the name of the festival was printed on the other side. The customers could keep the wine glasses as a keepsake.
- Provided by Sarah Sumner, sales and marketing coordinator for Bay State Specialty Co., Middlebro, Mass., (866) 947-6708
Next: Construction companies
Product: The Express Commuter Tumbler from Evans Manufacturing. The 16 oz. double-wall tumbler is BPA-free, recyclable and microwave-safe. It is available in yellow, neon pink, blue or neon green.
Use: Customer appreciation gift from a construction company
Case study: A local construction company used this item as a customer appreciation gift. To mark the completion of a large project the construction company used this item as a giveaway at the grand opening in conjunction with the business for which the building was created. It not only put their name in front of all the attendees, it generated leads to other opportunities that they were then able to quote and ultimately be the chosen contractor for future projects.
- Provided by Rebecca Tynan, creative services manager for Evans Manufacturing, Garden Grove, Calif., (800) 745-3826
Next: Races and competitions
TOUGH PROMOTION, EASY SELL
Product: The BBQ Cooler from Logomark. It features a 9" grilling area, an insulated cooler bag and a 39" adjustable and removable strap. The 600D polyester, PEVA-lined bag offers a 4x3" imprint area on the top pocket.
Use: Sale online and at a traveling outdoor competition
Case study: Tough Mudder was looking for outdoor items for their upcoming events. They wanted items that were unique and geared towards the type of people who participate in their tough events. Logomark provided its award-winning Vignettes to give them many ideas for outdoor coolers, bags and drinkware. Tough Mudder chose the BBQ Cooler as one of their items along with other bags and coolers. They loved the unique combination of cooler and BBQ and the item is now on their online store. This item along with others will be repeat orders for their many events this year.
- Provided by Beth Scott, marketing manager for Logomark, Tustin, Calif., (800) 789-4438
Next: Golf outings