The Details of Retail
What does every retail store have in common? Bags and in-store displays. They need the in-store displays to drive traffic to the store and they need the bags to send their customers home with something to carry their new purchases—and remember their store name. We reached out to a storefront display supplier and a bag supplier to get the low-down on selling these products to the retail market.
Traci Mark, sales manager for Royal Crest Promotions, Golden, Colo., mentioned that in-store displays are useful in increasing traffic in a store, whether large or small. "The [storefront display] stockings are designed to be a traffic builder for a retailer, so whether it is applied in a small or large retail chain store venue, it will draw the same results in increasing sales, boosting traffic and a tool to create customer good-will," she said.
Mark noted that the best times of year for traffic-building in-store displays are around holidays. "We have seen an increase in the use of our promotions for Easter and Christmas as a premium gift (closing gift for large purchases)," she said. "Holidays are a fun time to get creative and capture the imagination of the retailer and their customers." Mark suggested showing an example promotion done with an in-store display to illustrate to your retail clients how excited consumers get about a giant toy giveaway. "Showing a promotion wherein customers can participate and get excited at the idea of winning a giant 8' tall, toy-filled stocking for their kids and/or grandkids is super—fun and something that takes the pressure off of the hard sell," she said.
If that is not enough to convince your clients, remind them of the likely increase in revenue. "We have found the stockings to be a 'pull'-type marketing piece, wherein retailers will be guaranteed additional sales of some sort by the amount of time a customer will spend in the store signing up, and then again returning back to the store with their children to sign up again," she said.