The Details of Retail

In-store Displays

Traci Mark, sales manager for Royal Crest Promotions, Golden, Colo., mentioned that in-store displays are useful in increasing traffic in a store, whether large or small. "The [storefront display] stockings are designed to be a traffic builder for a retailer, so whether it is applied in a small or large retail chain store venue, it will draw the same results in increasing sales, boosting traffic and a tool to create customer good-will," she said.