What a Long, Strange Trip it’s Been
The dust is beginning to settle from the real estate market’s historic fall.
So now what happens?
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WHERE WE ARE
"The drama is nearly over. After a decade of extremes—the ebullient highs of the real estate boom, then the devastating lows of the bust—calmer forces are beginning to prevail in the housing market." - CNN.com, April 1, 2010.
"We really had to cut back on everything, primarily on advertising and mailings," said Joanne Scotti, Realtor/partner owner for Keller Williams Real Estate, Doylestown, Pa. "Agents are definitely still buying promotional items, we are just buying differently."
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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