The Not-pocalypse
The financial industry’s struggles are far from the end of times
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Christoph Beyer, CEO of Valley Stream, New York-based LM Accessoires USA, agreed with Sherrill on the push for deposits and further emphasized the importance of customer retention for banks. “I’d say they still want [to], and they have to spend, because with the bad news coming on right now, they have to keep up their reputation,” said Beyer. He mentioned one of the ways banks build positive brand recognition is to reach out directly with promotional items, using products that either carry messages of
reassurance and security or advertise new services.
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Michael Cornnell
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