The Fun Part of Sales

By Bill Farquharson

The following article was originally published by Printing Impressions. To read more of their content, subscribe to their newsletter, Today on PIWorld.

Good morning!

This sales tip might be hard for you to hear. Or maybe you'll hear it, but not believe it. Either way, here we go…

If you are in sales, you need to think of yourself as an entrepreneur. You are automatically creating something; in this case, a strong book of business.

As any entrepreneur will tell you, there are major bumps in the road and multiple points along the way where self-doubt is rampant and common. Business is below terrible. It's anemic. It's on life-support. Day-after-day becomes week-after-week and "The Doubter" sits on your shoulder and whispers nasty things in your ear.

Can you relate?

Here's what I want you to understand: This is the fun part.

Wait, what? Fun???

Ask anyone who has broken through and found success to tell their story, and they’ll get all starry-eyed about the salad days. Personally, I vividly recall a night out being a one-dollar movie night (complete with free parking), a dinner out being a shared meal, and a LOT of scary moments before that first profitable month.

I remember wishing I had been less worried about the future, and that is really the core of my message today: Getting there is all the fun. BEING there, well, it might not be the paradise you think it to be.

Continue to tweak your approach. Continue challenging your message. Don’t ever stop making changes; not only to the process, but also to the finish line. When you look back on your success, these will be seen as good times.

So, along the way, stop, look around, and appreciate the struggles for what they are: A challenge; a puzzle to be solved…

The fun part!

Three new Learn by Sales Challenge topics have been added to The Sales Vault:

How to organize/manage the sales process
How to get to the next level
How to sell when you are too busy to sell

Instant answers and ideas together with links to additional resources inside The Vault. Go to SalesVault.pro for more information.

Bill Farquharson can be reached at 781-934-7036 or bill@salesvault.pro or bill@salesvault.pro

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Bill Farquharson Author's page

Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.