The Great Outdoors
Regardless of an end-user’s inclination, however, portability is the be-all-end-all feature. “Clutter and space has become such a problem for many consumers, many of our products are designed to fold up or collapse flat when not in use,” Berkowitz said. These small, but ultra-important, design conveniences can make a big difference in how often the item actually gets used. As Adams noted, for her company’s new Contour Tote, easy mobility is one of its most exciting features. “It folds down to a small pouch so you can carry it with you wherever you go,” she concluded.