The Great Outdoors
Be it for business or pleasure, let logos see the light of day
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For Work
The first step of letting a logo flourish in the wild is allowing it to be itself—a workaholic. Outdoor marketing collateral is a heavy hitter in a variety of areas. “Banners, flags and pennants have been used in just about every type of retail business or special event,” said Brandon Westmoreland, inside sales for Dallas-based National Banner. A few particulars he noted include sporting events, outdoor festivals and concerts, though he added, “It would be really hard to narrow down the popularity to just one or two markets.”
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Christen Gruebel
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