The Green Machine
PM: What garments in particular have benefited from green practices?
RM: The headwear industry has benefited especially after the rise in price of cotton, utilizing other resources has helped lessen the demand for the standard materials and opened up a whole new market opportunity and awareness movement.
PM: How does your company approach creating and selling eco-friendly apparel? How does it differ from marketing non-green products?
RM: With the green products it is important to highlight the different ways they are helping the environment from the beginning to end of the development process as well as the high quality of the materials. Ordinarily our marketing is driven by "lowest price" advertising, but the slightly higher pricing for green items is important to rationalize.
PM: Do you feel there is an added value to these products because they are ecologically sound?
RM: There is a peace of mind that comes with the knowledge that you have done something good for the environment and lessened your impact. Also, it seems that people like to highlight the fact that they are supporting such a movement. Our caps all have a hangtag on the back closure that show they are recycled, organic or bamboo.
PM: What imprint, embroidery or dye techniques are most environmentally safe?
RM: There are now a variety of options for decorators that are environmentally safe. Once you choose a medium it is important to keep in mind that the production practices will have the most impact and that disposing of waste properly is going to make a difference.
PM: Have you taken green initiatives outside of the products you sell? (For example, unplugging media in the office, increasing ecological practices in factories, etc.)
RM: We have taken steps to reduce our environmental impact in all of our offices, with recycling programs for paper products and catalogs. Our appliances and office lights are all equipped with energy saving modes and we have streamlined our workflow process in all areas to eliminate any extra waste or additional production steps that aren't necessary.