The Image Group Honored for Excellence in Promotional Marketing Campaigns
The Image Group, Toledo, Ohio, won gold in the 2015 Pyramid Award Competition sponsored by Promotional Products Association International (PPAI). Forty-two gold, silver and bronze winners were recognized at the PPAI Awards Presentation and Reception held Jan. 13, 2015 at the House of Blues in conjunction with The PPAI Expo in Las Vegas.
The Pyramid Awards, first introduced in 1958, have grown more relevant with time by recognizing campaigns that demonstrate the effective use of promotional products, packaging and copywriting to create integrated marketing communications programs and quantifiable results. Winners of PPAI Pyramid Awards are recognized for the outstanding creative use of promotional products in a variety of client programs and campaigns.
Bruce Felber, MAS, director of marketing for The Image Group, was presented a gold award for the 2015 PPAI Pyramid Award in the category of Business to Business. These winners were selected by a panel of industry professionals and independent, outside marketing and advertising professionals. This is Felber's seventh Pyramid and first gold, having won five silvers and one bronze.
"We are very pleased to recognize The Image Group with the Pyramid Award," said Paul Bellantone, CAE, president and CEO at PPAI. "The Image Group's dedication to solution-based selling combined with creative inspiration and the ability deliver promotional strategies that resonate with customers and deliver results."
This Pyramid was submitted for a project for I.D. Images in Brunswick, Ohio to introduce their new Linerless Labels.
"We rolled this kit out to a targeted group of 250 business owners and key decision makers," said Tim Milnarik of I.D. Images. "The interest and response has been overwhelming. In less than nine months, we have captured eight new accounts with two of the eight representing multi-million dollar pieces of business. We have exceeded our sales goal this year of sales of $350,000 in 2014 and expect over $3,000,000 in sales in 2015 as each of these businesses ramp up. Given the technical nature of this product and its sales cycle, the success is even more amazing. We are now working with the largest consumer product companies in the world on implementing this system as part of their sustainability initiatives."
For more information on The Image Group, visit www.theimagegroup.net. For more information about the PPAI awards program, visit www.ppai.org/awards or contact the PPAI Awards and Recognition department at firstname.lastname@example.org.