Deck the Halls with Promotional Products
It's hard to believe, but the holidays are just around the corner. First Halloween will hit us, and then in the blink of an eye, chestnuts will be roasting on a open fire. If I learned anything from my mother, it's that early holiday preparation is key. She started her holiday preparation in August and was finished by September's end, and when everyone else was running around like a maniac, she was sipping wine by the fire, relaxed as could be. So in honor of my mom, I'd like to start stoking the holiday fires today. August is here and the time is right to cash in on those highly coveted fourth quarter sales.
In 2008, the U.S. Census estimated the potential number of trick-or-treaters between the ages of 5 and 13 at 36 million.
There are 36 million sales opportunities for safety flashlights, reflective products and promotional pumpkins in every shape, size and form. This doesn't include parents, young-at-heart Halloween partygoers and those crazy folks who decorate their office cubes every year, representing at least another (undocumented) 36 million sales opportunities.
"The Halloween season is a reason for people to buy things: costumes, treat bags, candy, Halloween decorations, party favors, fun handouts ... these are all things they could be getting from the promotional products industry. If you are handing something out for free, you may as well put your name on it so people remember you. Distributors need to tell their customers this. They need to get excited about Halloween, it is a great opportunity to sell!"
—Jaclyn Hurd, associate marketing manager, Fey Line
In 2008, Americans consumed about 23.8 pounds of candy per capita.
All of those trick-or-treaters are going to need candy and colorful treat bags to collect the hot goods. Why not put a logo on both the candy and the bag?