The Economics of Ecological
SOURCING NATURAL RESOURCES
The green movement entered the mainstream in late 2007 as celebrities and activists united to promote the importance of preserving the Earth. Ash City USA began selling ecological products shortly before the trend took hold in the United States—a decision driven by the company's Canadian roots. "Ash City Worldwide, the parent company of Ash City USA, is located in Richmond Hill, Ontario," explained Headden. "Canadians are a little ahead of the United States in both fashion trends and … worldwide trends," he said. The company's Canadian counterparts helped them find a market for green apparel by introducing a brand-new environmentally sound fabric. The fabric, a hybrid of bamboo and recycled polyester, uses the natural properties of bamboo to retain the antimicrobial feature, as well as UVA-protecting and moisture-wicking traits that are expected of performance apparel. This use of natural sources shows the kind of thinking companies are employing as they enter the green realm.
- Companies:
- Ash City USA
- Bag Makers
- People:
- Howard Headden