The Economics of Ecological

In addition to supplying green products, Ash City USA has implemented green business practices. For example, in its corporate offices, Ash City USA uses a water reclamation system that collects all of the rain water to help irrigate its landscape. If tax benefits exist for eco-friendly practices, Headden said they are not the motivation for Ash City USA's green business. For Headden, it is a matter of corporate initiative, which makes him "proud as an employee." Yet, being eco-friendly does come with a cost.