Blues Traveler
The journey of promotional denim is approaching a crossroads, and its next direction is anyone’s guess
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Most of the industry’s suppliers have chosen to avoid this scene altogether, offering denim by way of button-down shirts, hats, aprons and the like. However, with the current move toward more fashion-forward initiatives for the promotional apparel segment, how much longer can the industry hold out? According to Jeff Comstock, marketing manager for Grand Rapids, Michigan-based One Stop, “Our sales history shows that the denim category is one that comes and goes, but never really leaves the industry.” So, is denim due for a redux in 2008, or is its stagnation simply a consequence of the industry’s status quo? The answer, of course, is anybody’s guess, but in the meantime, here’s a look at two possible directions for this fashion’s future.
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- Companies:
- One Stop
- Veltex Apparel
- People:
- Jeff Comstock
- Saasha Campbell
E
Christen Gruebel
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