However, it’s not stopping some suppliers from at least entertaining the idea. Saasha Campbell, customer service manager at Veltex Apparel in City of Industry, Calif., maintained the company is planning on extending its denim line. “We mostly carry apparel goods [for] the waist up, so we’re going to start introducing just a couple of items from the waist down,” she said. Though it’s not overly practical to expect promotional apparel to emulate retail stores’ unending variety, it might be fruitful to begin looking into whether or not end-buyers would be interested in trendier choices.
For One Stop, at least, the laws of supply and demand could dictate a more stylish take on denim. While the fabric is experiencing bit of a slump presently, Comstock affirmed, “When denim starts to pick up, we do believe that additional styles will be needed to grow the denim category. … There is talk of a few new washes that may be offered to our industry.”
THAT WAY: CONTINUE PROVIDING THE ESSENTIALS
Although new washes and designs have trend potential, when considering what makes tidal waves in the mainstream fashion world, it’s certainly not denim button-down shirts. Yet this style is the workhorse of the promotional apparel sector. Campbell noted the company’s ladies’ button-down sells consistently, not to mention a survey of popular suppliers’ Web sites reveals no shortage of similar styles. In fact, the button-down is the token denim offering for many companies. The old adage, “If it ain’t broke, don’t fix it,” comes to mind, and perhaps this is just denim’s destiny as an ad specialty item.
Similarly, “old faithful” hues are staying the course, thanks to denim’s long-standing association with
its iconic shade. While suppliers such as Bodek and Rhodes have numerous offerings in colors including yellow, forest green and pink, it is rather unsurprising Campbell reports the color blue as being the big
pull for Veltex. “The light indigo is the main seller. Black, we actually discontinued, it just wasn’t moving,” she said, adding, “When people think
of denim, they’re either thinking of the light or the