Blues Traveler
The journey of promotional denim is approaching a crossroads, and its next direction is anyone’s guess
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THIS WAY: REDEFINE DENIM’S PLACE IN THE INDUSTRY
The retail market for jeans just keeps growing in terms of both the number of companies that have added a denim line, as well as the various designs available, but jeans have yet to find a niche as a promotional product. Comstock discussed an overwhelming reason for this: An item people are exceedingly fickle about can’t survive in an environment that relies on quick turnaround times and
well-stocked staples to move product.
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- Companies:
- One Stop
- Veltex Apparel
- People:
- Jeff Comstock
- Saasha Campbell
E
Christen Gruebel
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