'The Label Doesn't Tell the Whole Story' Campaign Raises Awareness for Garment Worker Conditions
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"We're hoping that these images will make people think about the garments they are wearing and just where they have come from," The Canadian Fair Trade Network said in the campaign description on its website. "Teaming up with the advertising agency Rethink, the photographs feature clothing labels telling the tragic stories of factory workers from Bangladesh, Cambodia and Sierra Leone. Each label says that the product is 100 percent cotton—but adds that is not the whole story and follows on with a snapshot of just who could have made the item."
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