The Marek Group Acquires Promotional Products Distributor CPI Promotions
The Marek Group, Waukesha, Wis., a sales enablement and marketing communications firm, today announced that it has acquired CPI Promotions, a promotional product distributor and manufacturer located in Pewaukee, Wis. Cary Caliendo, founder and president of CPI Promotions, will remain with the company as divisional president in the promotional products division.
"We are very happy to be joining The Marek Group, as we see great synergy between the two companies," Caliendo said. "Knowing we can provide our customers with turn-key solutions that are supported by real-time data analytics to operate more effective marketing programs is very exciting for us."
Fuzzy Marek, CEO of The Market Group, said the acquisition is a strategic move—an opportunity that continues to transform and diversify the company's business model. "Our goal as an organization is to help our clients with distributed sales channels to optimize their entire marketing supply chain," he said. "Our unique ability to get the right content, to the right sales channel, at the right time, and in the medium that will help them close deals faster is what truly sets us apart. Promotional products are a big part of our customers' marketing content strategy and this acquisition will help us better deliver this form of media to the field."
Over the past few years, The Marek Group has strategically positioned itself as a leader in the sales enablement industry with acquisitions of Minneapolis-based Brandspring Solutions, Milwaukee-based Publisher's Diversified Mail Service, the recent hiring of eight former employees of Milwaukee's Proven Direct who specialize in data analytics, and now the acquisition of CPI Promotions.
"The addition of CPI to The Marek Group family of companies allows us to provide all of what our clients need to arm their sales and distribution partners for success," said Tami Marek-Loper, president of The Marek Group. "We found an exceptional partner who brings substantial promotional products expertise to our company, along with a manufacturing and distribution platform that is entirely consistent with our business model."