The Most Wonderful Time of the Year
Technically, "Happy Holidays" is an expression you can use year-round. Almost every day is a holiday now. We know you celebrate our favorite holidays, National Chocolate Ice Cream Day and Be Late for Something Day, but what about holidays without built-in instructions? How do you promotionally celebrate Thanksgiving, Independence Day and New Year's Eve and keep it fresh every year? You need products that will stand out and keep the attention of your clients and end-users. We suggest custom-molded chocolate, twice-logo'd ornaments and imprinted greeting cards. Don't believe us? Listen to the experts.
Adding food to your promotion might add a literal expiration date, but according to David Miller, president of Chocolate Inn/Taylor & Grant, Freeport, N.Y., sometimes that is a good thing. Holidays offer end-users more time to enjoy edibles and a surplus of events to dole out such goodies, so a short giveaway time period is not a problem. "Most of our business is for one-time promotions during the holidays," said Miller. Miller detailed how Chocolate Inn/Taylor & Grant stores and packages merchandise to supply your clients with the freshest foods possible. "We store all products in our temperature-controlled warehouse and ship as needed ... utilizing insulated containers when warranted," he explained.
While the holiday season eliminates the need to worry about expiration dates, the increased competition offers a different concern. "Food is the #1 given business gift during the holiday season due to its versatility," Miller said. He listed two ways to make your edible promotion stand out: quality and presentation. "The edible needs to make an impact visually," he stated. "[Chocolate Inn/Taylor & Grant does] this through shaping the chocolate in a shape that represents the industry of the customer, i.e., chocolate truck if the customer is in the trucking industry." Miller also mentioned using non-chocolate edibles that are not available in retail stores and gold or silver boxes.