The Most Wonderful Time of the Year
Finding the right client for these sugary treats is as easy as visiting your local bank. "Most companies give holiday gifts. That being said, financial is always a top buyer," said Miller. According to the chocolate supplier, wooing potential clients is simple when you bring samples. "Most of your customers do not know that they can procure food from you … [it is] important that you present it to them," he urged.
Trimming the Tree
Holiday ornaments offer your clients the ability to be represented at important family events for years to come. "Most of our holiday ornaments are one-time promotions sold to companies looking to give them out during the holiday season to customers and staff," said Richard Ouellette, president and CEO, Zoogee World Inc., Calais, Maine. The gifts remain with end-users for annual use, making a one-time sale have large impact. Just because the holiday promotion is one time, it does not mean your relationship with the client is. You can use the ornaments as a gateway to other programs or even other ornament uses. "[Ornaments are] also very popular as fundraising products in religious organizations and churches," Ouellette said.
You don't have to stick to religious organizations for ornament sales. Most companies are willing to spend during the holidays, making it a good time to reach out to new types of clients. "All small and large businesses tend to open their pocketbooks to gift-giving during the holiday season, either to customers or staff," Ouellette said.
To solidify your relationship with your new holiday-interested clients, choose ornaments that really shows off their logos. Ouellette suggested doing this with two-sided imprints or custom-shaped ornaments. "Our transparent/translucent imprint ornaments are very popular because the imprint can be seen from both sides of the ornament, making the imprint look like it is trapped inside glass or crystal," he said. "All of our ornaments are also produced in custom shapes."