The Most Wonderful Time of the Year
How to master one-time holiday promotions and turn them into programs
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Good Eats
Adding food to your promotion might add a literal expiration date, but according to David Miller, president of Chocolate Inn/Taylor & Grant, Freeport, N.Y., sometimes that is a good thing. Holidays offer end-users more time to enjoy edibles and a surplus of events to dole out such goodies, so a short giveaway time period is not a problem. "Most of our business is for one-time promotions during the holidays," said Miller. Miller detailed how Chocolate Inn/Taylor & Grant stores and packages merchandise to supply your clients with the freshest foods possible. "We store all products in our temperature-controlled warehouse and ship as needed ... utilizing insulated containers when warranted," he explained.
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Colleen McKenna
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