The Most Wonderful Time of the Year
How to master one-time holiday promotions and turn them into programs
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While the holiday season eliminates the need to worry about expiration dates, the increased competition offers a different concern. "Food is the #1 given business gift during the holiday season due to its versatility," Miller said. He listed two ways to make your edible promotion stand out: quality and presentation. "The edible needs to make an impact visually," he stated. "[Chocolate Inn/Taylor & Grant does] this through shaping the chocolate in a shape that represents the industry of the customer, i.e., chocolate truck if the customer is in the trucking industry." Miller also mentioned using non-chocolate edibles that are not available in retail stores and gold or silver boxes.
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Colleen McKenna
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