The Motivation Show Moves Next Door to PPAI Expo in 2014
Promotional Products Association International (PPAI), the Texas-based not-for-profit association for the promotional products industry, has announced that the Incentive Marketing Association (IMA) will produce a new annual event, The Motivation Show Las Vegas, in cooperation with PPAI's brand. showcase.
"We are honored to combine forces with the IMA to fully realize the potential of incentive and recognition products' strengths in the industry," said Paul Bellantone, CAE, PPAI president and CEO. This strategic alliance will provide access and exposure to new markets in new ways while delivering greater value to our members. By combining PPAI's brand. and The Motivation Show Las Vegas in one location, we have achieved another goal in fully realizing our vision to significantly enhance the show experience. This alliance will help bolster the category's position in the market by offering new levels of connectivity to stakeholders like never before."
The Motivation Show, operating in Chicago since 1931, is a major annual event for the incentive and recognition market. "The Motivation Show is where business-critical connections are made, and existing relationships are nurtured, between suppliers, resellers, and end-buyer customers," according to the show's website. The Chicago event is features more than 500 suppliers and is attended by "more than 5,000 executives involved in sales and marketing, human resources, meeting planning and event marketing," as well as resellers, promotional products distributors and fulfillment companies.
The Motivation Show Las Vegas is sponsored by the IMA and will feature an exhibit hall and conference program open to all buyers and resellers of incentive and recognition products and services featuring a showcase of the leading brand name merchandise, gift card, and experiential reward suppliers. The event will be held January 15-17, 2014 at the Mandalay Bay Convention Center in Las Vegas. Each showcase will be open to all incentive buyers, and will be co-located in a standalone pavilion adjacent to but separate from The PPAI Expo. The PPAI Expo will continue to offer access to registered industry distributors only.