The Outsiders
7 tips for selling outerwear to rugged workers and the office set
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For three to six months out of the year (sometimes longer if you live farther north), a jacket is the first thing others see on you. Sure, a big, puffy coat handed down from a much older cousin with a penchant for cat imprints is warm, but what impression is it giving? Your clients want coats that not only make the wearer look good, but their brand too. Here are 10 things to keep in mind as you sell gear for winter 2014/2015.
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Colleen McKenna
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