The Outsiders
7 tips for selling outerwear to rugged workers and the office set
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1. Stick with What You Know
When it comes to promotional hard goods, the basic premise is simple: pick item, add logo. Jeff Silcock, marketing manager for Stormtech Performance Apparel, Burnaby, British Columbia, Canada, explained that jackets are no different. "End-buyers are typically looking for a good quality, functional and stylish jacket that matches the company colors and can be decorated without jeopardizing the integrity of the jacket," he said.
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Colleen McKenna
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